Selling Today: Creating Customer Value with Computers

260.40 EGP
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Selling-Today: Creating Value with Computers is a 70-page companion text available for professors to use in class or for students to study on their own. This supplement introduc... more on CAIRO BOOKS

Buy it from CAIRO BOOKS

Selling-Today: Creating Value with Computers is a 70-page companion text available for professors to use in class or for students to study on their own. This supplement introduc... more on CAIRO BOOKS

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CAIRO BOOKS's Description

Selling-Today: Creating Value with Computers is a 70-page companion text available for professors to use in class or for students to study on their own. This supplement introduces the reader to the technology that is available to sales and marketing personnel including Customer Relationship Management software, electronic data interchange software, and travel planning software. Written as a self-study guide that can be used in the classroom with 36 application exercises or as an out-of-class personal enrichment activity.

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