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CAIRO BOOKS's Description
Celebrity Culture explores the ways in which celebrities are manufactured ,
how they establish their hold on the public imagination, and how social
responses enable them to be what they are. Celebrity culture is marked by three
main responses: adulation, identification, and emulation. The book proposes
that these responses are generated as a result of media constructions of
celebrities. Therefore, celebrity culture is something that must be studied as
a consequence of new forms of media representation and mass culture. The book s
aim is to explore this phenomenon, especially from the 1990s. It is intended as
a popular introduction to celebrity culture and a new society of spectacle that
is visible in India today through a rigorous analyses of a range of media