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CAIRO BOOKS's Description
Designed to give the reader extra support in order to succeed, our Study
Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated
chapter practice tests at the end of the book, an optional Practice Test
Solutions Manual, and an Instructor's Testing Manual with solutions to the
practice tests. Containing the same engaging and effective features that have
made Public Relations: Strategies and Tactics such a success, the Study Edition
offers an additional bonus: perforated chapter quizzes. Because the answers to
the practice tests are not included in the Study Edition, the tests can serve
as quizzes or homework. The Practice Test Solutions Manual (ISBN:
0-205-50728-X), containing the answers, can be packaged with the Study Edition.
Also included with this option is our Tutor Center Access Card to provide the
reader with extra study support from our qualified Tutor Center professionals
by phone, fax, email, and the Internet. With either ordering option, readers
get a valuable and effective study system not found in other books! Using
real-life case studies, Public Relations: Strategies and Tactics helps the
reader better understand the basic concepts, strategies, and tactics practiced
in public relations today. The book presents an engaging and comprehensive
overview of the principles, concepts, and methods of public relations.