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CAIRO BOOKS's Description
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to
get customers talking? This friendly guide combines the best practical tools
with insight and flair to provide guidance on every aspect of PR, so you can
launch a full-throttle campaign that'll generate buzz -- and build your bottom
Discover how to
* Map a winning PR strategy
* Grab attention with press releases, interviews, and events
* Cultivate good media relations
* Get print, TV, radio, and Internet coverage
* Manage a PR crisis