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CAIRO BOOKS's Description
This unique collection of contemporary international public relations case
studies gives the reader in-depth insight into effective public relations
practice in a range of organizational contexts. The cases demonstrate the
breadth of modern public relations practice and the increasing importance and
sophistication of this function both in public and private sector organizations.
This second edition of Public Relations Cases builds on the success of the
previous edition to offer new insights into the changing face of contemporary
public relations and the development of PR and communication strategies. The
book also examines:
The use of social media and blogging as a communications medium
The growing importance of corporate social responsibility programmes
Local authority identity change
High profile international charitable fundraising
Property sector PR.
Featuring cases from around the world, including the UK, India, Korea, Demark,
Croatia and the US, this book is an invaluable resource for teachers,
researchers and students working in public relations, corporate communication
and public affairs.