Policing: Reinvention Strategies in a Marketing Framework

162 EGP In stock

While there is considerable discussion and criticism on the way the police force is functioning in India, there are no comprehensive alternative models presented for the police to aim and aspire towards. This book adopts a New Public Management (NPM) approach to police operations. The author presents a marketing plan for the Indian police force using the conventional framework in ... more on CAIRO BOOKS

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  • The best price of Policing: Reinvention Strategies in a Marketing Framework by CAIRO BOOKS in Egypt is 162 EGP
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  • The first appearance of this product was on Aug 20, 2014

CAIRO BOOKS's Description

While there is considerable discussion and criticism on the way the police force is functioning in India, there are no comprehensive alternative models presented for the police to aim and aspire towards. This book adopts a New Public Management (NPM) approach to police operations. The author presents a marketing plan for the Indian police force using the conventional framework in marketing management-comprising Current situation analysis, SWOT analysis, STP analysis and 8 Ps. He draws on both, management principles and the recent empirical work conducted in the police service and with appropriate improvisations situates them within the existing literature on marketing principles.

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