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CAIRO BOOKS's Description
Great advertising and design can make the world stop and think. It can make
people listen. And, sometimes it can even change a person’s life. The One Show
celebrates all of the qualities that go into making a successful ad campaign or
design. Considered by many to be the benchmark in advertising annuals, this
year’s edition features the very best work from around the world from the 2008
One Show and One Show Design contests. In these pages are more than 1,600
four-color images from the finalists and winning entries, insider perspectives
from the Gold Pencil winners, a spotlight on the Client of the Year, the
college competition winners, and a look into the judging process with a Judge’s
Choice section. Lavishly produced with full-color throughout, this book is the
must-have annual for creatives, clients, students, and anyone interested in
advertising and design. Categories covered include print, design, integrated
branding, television, and radio.