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CAIRO BOOKS's Description
The long-awaited follow-up to New Hotels presents a showcase of some of the
most recent and inventive projects by the greatest names in hotel design.
Architecturally speaking, a hotel presents the opportunity to challenge the
aesthetic uniformity that currently plagues the design of public places. The
search for a misunderstood modernity has spawned a crop of dismal clones all
over the planet, in no way lightening the dreary burden of endless preconceived
ideas afflicting the traditional hotel industry.
Hoteliers have quickly recognized that ongoing changes in taste and needs
within society call for a "live or die" approach to hotel service as a priority
objective. The concept of "luxury" is continually evolving; it no longer means
providing ostentatious spaces, full of glitz and chandeliers. Today's visitor
wants to feel different simply because of where he or she is staying, which
means that nowadays luxury is a matter of finding that sought after, special
difference, such as cultural centers inside the hotel, 24-hour bars, personal
assistants rather than receptionists, and varied types of cuisine. According to
this vision, the hotels that are visited in New Hotels 3 are the ultimate
expression of this new conception of luxury. Each one has its own personality
born of merging innovation with local character. Without the former there is no
progress; without the latter we run the risk of fading into that great morass
of inconspicuous absurdity.