More Than a Name: An Introduction to Branding

330 EGP
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This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative an... more on CAIRO BOOKS

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More Than a Name: An Introduction to Branding Details

  • The best price of More Than a Name: An Introduction to Branding by CAIRO BOOKS in Egypt is 330 EGP
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  • The first appearance of this product was on Aug 20, 2014
  • Amongst similar products of More Than a Name: An Introduction to Branding the cheapest price is 288 EGP from CAIRO BOOKS

CAIRO BOOKS's Description

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.

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