This product may not be available anymore. Click here for similar products.

More Than a Name: An Introduction to Branding

More Than a Name: An Introduction to Branding

Last update 9 months ago

330 EGP

LiveOut of stock
Last update 9 months ago

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative an...

Search for similar items

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative an...

More Than a Name: An Introduction to Branding Details

  • The best price of More Than a Name: An Introduction to Branding by CAIRO BOOKS in Egypt is 330 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • The first appearance of this product was on Aug 20, 2014

CAIRO BOOKS's Description

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.

Reviews of More Than a Name: An Introduction to Branding

  • No reviews exist yet for this product.