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CAIRO BOOKS's Description
The book looks at decision making and behavior from the point of view of (i)
individual behavior and choice; (ii) group and interactive choice; and (iii)
collective choices and decision making. In particular, it covers the following
aspects: instances when bounded rationality leads to decisions inconsistent
with standard economic assumptions; risk and the processes by which investors
and consumers make decisions; altruistic and cooperative behavior as
alternatives to competition; game theory as a way to explore motives of
cooperation versus competition; the determinants of happiness and the
relationship between utility and well-being; the concept of social capital,
including motivations for charity and being a responsible citizen; how trust
and fairness relate to economic actions and the motivation to cooperate rather
than compete; behavior such as crime, corruption and bribery from ethical,
social and economic viewpoints; and, finally, the decision making process of
collective choice and how societies develop rules for governing themselves.
This is the first book to bridge economics, psychology, sociology and political
sciences and explain the nuanced subtleties of decision making.