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CAIRO BOOKS's Description
Mobile Design and Development by Brian Fling is a start to finish guide for
designing and building mobile apps regardless of experience, device or
platform. Brian took on the daunting challenge to write the mobile guide
missing from bookshelves. As Brian describes it "this is a book that teaches
people how to cook, not a collection of recipes." Since its release the book
has been incredibly well received. It has being described as a "must have" by
many experts in the mobile community. The 16 chapters, and 85,000 words within
the book have helped thousands understand and dive into mobile.
The first half is a crash course in the mobile ecosystem: how to develop a
strategy, address the mobile context--even how to decide which of the multiple
mobile application types is best for you, and finally, how to create a user
experience for it. The second half is focused on using these principles to make
a mobile website or web app.
Mobile Design and Development is a comprehensive resource covering all
aspects of the mobile ecosystem. The book covers a great number of topics,
however each are described in practical and common sense way—making easy for
anyone at any technical level to understand the inner working of the mobile
A Brief History of Mobile The Mobile Ecosystem Why Mobile? Designing for
Context Developing a Mobile Strategy Types of Mobile Applications Mobile
Application Medium Types Mobile Application Media Matrix Mobile Information
Architecture Mobile Design The Elements of Mobile Design Mobile Design Tools
Mobile Web Apps Versus Native Applications When to Make a Native Application
When to Make a Mobile Web Application Mobile 2.0 Mobile Web Development Mobile
as Native Apps Tools and Libraries Adapting to Devices Device Targeting Full
Adaptation What Domain Do I Use? Making Money in Mobile Working with an App
Store Mobile Advertising Supporting Devices Device Testing Desktop Testing
Usability Testing The Future of Mobile If you're a web designer, web developer,
information architect, product manager, usability professional, content
publisher, or an entrepreneur new to the mobile, Mobile Design and Development
provides you with the knowledge you need to work with this rapidly developing