CAIRO BOOKS's Description
Practical strategies to propel your company to the top
American business is entering unchartered territory. Recent trends suggest
that we are moving out of a recession-fairly labeled The Great Recession-into a
recovery phase characterized by high unemployment with growth. As such, the
business road ahead will be challenging. Growth will be harder to achieve and
business failure will be more prevalent.
But the best of America's growth businesses will pass through this cycle to
experience renewed and hopeful growth in contrast to the high failure rate of
those who fail to grow. The numbers are proving this to be the extreme case-a
higher upside with a greater failure rate.
What are America's recession-proof, highest growth companies doing
differently? What are the values, fundamentals, and actions that will make the
difference between failure, or just surviving and thriving? The answer to these
questions is, what Thomson calls, The 7 Essentials -value proposition, high
growth market segment, marquee customers, big brother alliances, exponential
returns, inside/outside leadership, and essential board experts. This book is
the timely answer to the search for what it will take to propel a company's
growth through these challenging times. It's for management teams of any
business, independent of size or industry, which desires to identify a course
of action to improve their opportunities to grow.
"Applying the 7 Essentials will improve your company's growth prospects," says
author David Thomson. Growth companies are especially defined by their ability
to grow through recession and recovery periods to become the new growth
leaders. The case studies and the numbers in this book prove it. This reliable
resource extends the insights from Thomson's bestselling book, Blueprint to a
Billion: 7 Essentials to Achieve Exponential Growth to apply the 7 Essentials
to all companies.
Thomson is known as America's growth expert on what it takes to transform a
small business into a billion dollar one. He has been recognized by Investors
Business Daily as the "Guru for Uncovering the Blueprint for Sizzling Growth
Companies." Offers busy professionals essential insights that will move their
business or business unit beyond surviving and into thriving now and in the
future Written by an expert on how companies achieve growth in challenging
markets Contains key CEO interviews and quick case studies and is supported by
on-line scoring tools to help teams apply the 7 Essentials
Economic weakness has not changed the need for companies to grow. This book
provides you with a proven framework to overcome such challenges and thrive in
today's challenging business environment.