Mass Identity Architecture: Architectural Writings of Jean Baudrillard Details
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CAIRO BOOKS's Description
This new edition further explores the connection between the cultural analysis
provided by the contemporary philosopher Jean Baudrillard and the new 'star' of
global culture - architecture.
In a world in which images have become a substitute for reality - i.e.
simulacra capable of both stimulating and satisfying collective needs - the
question arises as to whether architecture could be seen as a 'super-fetish',
capable of both mirroring and shaping western society's culture and identity.
The aim of this book is thus to provide new methodologies and to suggest new
meanings for the comprehension and development of contemporary architecture. In
Baudrillard's terms, architecture could be seen as the supreme medium of
contemporary visual culture, especially in its potential to influence the
individual's perception of reality as a component of the mass-media system.
This kind of cultural analysis of the built environment and its effect on
everyday life is still a relatively new phenomenon - both in the fields of
critical theory and even more so in mainstream architectural criticism.
This book, which forms a significant resource on the work of an immensely
important writer, should appeal to a wide range of readers. Through highly
evocative writing, it provides a theoretical, illuminating pathway for everyone
who, either directly or indirectly, is involved or interested in architecture,
urbanism and related subjects.
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