Marketing Research: Tools and Techniques

388.80 EGP
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Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and ex... more on CAIRO BOOKS

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  • The first appearance of this product was on Aug 19, 2014
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Marketing Research balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. Real research tools and examples of mishandled practice encourage students to think analytically and critically.

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