CAIRO BOOKS's Description
The tools you need to identify, obtain, record, and analyze data
Sure, access to data is faster and easier to obtain than ever before, but how
do you cut through the clutter of information to find what's most useful and
organize it to suit your purposes? Marketing Research Kit For Dummies supplies
a brimming box of tools that help you mine mountains of data, find the sources
you need, and focus your marketing plan.
Whether you're an entrepreneur, a small business owner, or a marketer in a
large organization, this powerful resource and companion CD provide you with
hands-on tools you need to identify, obtain, record, and analyze secondary,
data-electronic and print-for developing or revising a marketing plan,
launching a new product or service, or implementing long-term strategic
planning. It also offers clear, in-depth instructions and customizable forms
for conducting your own primary research. Includes complete instructions for
writing a research plan, conducting depth interviews, and focus groups Fully
explains the process of sampling, analyzing data, and reporting results
Features tips on developing questionnaires for face-to-face, Internet, and
postal surveys Helps you keep an eye on your competition and analyze their
When money is tight and everything is on the line, you need to make sure
you've done your homework . You need Marketing Research Kit For Dummies.
Note: CD-ROM/DVD and other supplementary materials are not included as part
of eBook file.