Marketing Research

432 EGP

Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike ... more on CAIRO BOOKS

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  • The best price of Marketing Research by CAIRO BOOKS in Egypt is 432 EGP
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  • Similar products to Marketing Research are sold at Alef Bookstores, AUC Press, CAIRO BOOKS with prices starting at 115 EGP
  • The first appearance of this product was on Aug 19, 2014
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CAIRO BOOKS's Description

Aimed at post-introductory Marketing undergraduates and postgraduate students, Marketing Research is the first UK textbook to offer the advantages of presentation and format associated with a US textbook, yet still provide a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. Unlike other textbooks which implicitly focus on client-based research, Marketing Research compares and contrasts research from both academic and client-based perspectives. This text has an innovative approach which focuses on the need for market research to be viewed on a systemic level, as an integrated creative process, composed of varying practical and theoretical approaches which can be tailored to each research project.

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