Marketing Planning: Strategy, Environment and Context

177 EGP In stock

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by ... more on CAIRO BOOKS

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  • The best price of Marketing Planning: Strategy, Environment and Context by CAIRO BOOKS in Egypt is 177 EGP
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  • Similar products to Marketing Planning: Strategy, Environment and Context are sold at CAIRO BOOKS, Jumia with prices starting at 129 EGP
  • The first appearance of this product was on Aug 30, 2014
  • Amongst similar products of Marketing Planning: Strategy, Environment and Context the cheapest price is 129 EGP from CAIRO BOOKS

CAIRO BOOKS's Description

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.

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