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Marketing Planning: Strategy, Environment and Context

Marketing Planning: Strategy, Environment and Context

Last update 10 months ago

177 EGP

LiveOut of stock
Last update 10 months ago

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst hi...

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Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst hi...

Marketing Planning: Strategy, Environment and Context Details

  • The best price of Marketing Planning: Strategy, Environment and Context by CAIRO BOOKS in Egypt is 177 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • The first appearance of this product was on Aug 30, 2014

CAIRO BOOKS's Description

Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.

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