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Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach

Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach

Last update 9 months ago

169.90 EGP

LiveOut of stock
Last update 9 months ago

The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong ...

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The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong ...

Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach Details

  • The best price of Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach by CAIRO BOOKS in Egypt is 169.90 EGP
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  • Similar products to Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach are sold at Jumia with prices starting at 200 EGP
  • The first appearance of this product was on Aug 20, 2014

CAIRO BOOKS's Description

The authors of this book present several central business methods throughout all chapters. Every method introduced in Marketing Methods to Improve Company Strategy has a strong market driven philosophy. These methods are intended to adjust the firm to consumer needs, considering the presence of competitors in their marketplace. In addition, the book wants to show how it may be used when working with marketing and sales management. Another important theme of this book is the idea that a firm is seen as a network. This network philosophy is an important theme throughout the book, and should open managers’ eyes to potential joint marketing activities, as well as joint ventures, other types of contracts and partnerships in a world of firms’ fuzzy boundaries.

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