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CAIRO BOOKS's Description
The authors of this book present several central business methods throughout
all chapters. Every method introduced in Marketing Methods to Improve Company
Strategy has a strong market driven philosophy. These methods are intended to
adjust the firm to consumer needs, considering the presence of competitors in
their marketplace. In addition, the book wants to show how it may be used when
working with marketing and sales management. Another important theme of this
book is the idea that a firm is seen as a network. This network philosophy is
an important theme throughout the book, and should open managers’ eyes to
potential joint marketing activities, as well as joint ventures, other types of
contracts and partnerships in a world of firms’ fuzzy boundaries.