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CAIRO BOOKS's Description
The Grateful Dead-rock legends, marketing pioneers
The Grateful Dead broke almost every rule in the music industry book. They
encouraged their fans to record shows and trade tapes; they built a mailing
list and sold concert tickets directly to fans; and they built their business
model on live concerts, not album sales. By cultivating a dedicated, active
community, collaborating with their audience to co-create the Deadhead
lifestyle, and giving away "freemium" content, the Dead pioneered many social
media and inbound marketing concepts successfully used by businesses across all
Written by marketing gurus and lifelong Deadheads David Meerman Scott and
Brian Halligan, Marketing Lessons from the Grateful Dead gives you key
innovations from the Dead's approach you can apply to your business. Find out
how to make your fans equal partners in your journey, "lose control" to win,
create passionate loyalty, and experience the kind of marketing gains that will
not fade away!