Marketing Communications: A Brand Narrative Approach

260 EGP

Marketing Communications: A Brand Narrative Approach is a mainstream, student- driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. ... more on CAIRO BOOKS

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  • The best price of Marketing Communications: A Brand Narrative Approach by CAIRO BOOKS in Egypt is 260 EGP
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  • Similar products to Marketing Communications: A Brand Narrative Approach are sold at CAIRO BOOKS with prices starting at 168 EGP
  • The first appearance of this product was on Aug 20, 2014
  • Amongst similar products of Marketing Communications: A Brand Narrative Approach the cheapest price is 168 EGP from CAIRO BOOKS

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Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach   - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through    examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’. This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text.

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