Managing Media Companies: Harnessing Creative Values

273.60 EGP
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The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media compani... more on CAIRO BOOKS

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Managing Media Companies: Harnessing Creative Values Details

  • The best price of Managing Media Companies: Harnessing Creative Values by CAIRO BOOKS in Egypt is 273.60 EGP
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  • The first appearance of this product was on Aug 20, 2014
  • Amongst similar products of Managing Media Companies: Harnessing Creative Values the cheapest price is 168 EGP from CAIRO BOOKS

CAIRO BOOKS's Description

The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors.

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