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CAIRO BOOKS's Description
Hartley’s casebook is rich in content with easy to read case studies that are
well suited for business professionals. They’ll learn every key aspect of
management, from performance and crisises; to mergers and acquisitions. The
tenth edition presents more new case studies to illustrate management concepts.
These include Google’s entrepreneurial strategy, Procter and Gamble, Starbucks,
and more. Recent business failures and successes are also examined in a way
that offers practical insights and strategic principles. By focusing on the
mistakes and successes, this book helps business professionals learn how to
become great business leaders.