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CAIRO BOOKS's Description
O’Sullivan/Sheffrin makes use of Active Learning Tools which get readers
involved in role-playing, help them apply concepts, and offer reinforcement of
the material. The books hallmark feature includes a focus on the 5 Key
Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle
(comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4)
The Spillover Principle (for externalities in production and consumption), and,
5) The Reality Principle (distinguishing real from nominal magnitudes). For
economists, financial analysts and other finance professionals.