Kellogg on Advertising and Media

216 EGP

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of... more on CAIRO BOOKS

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  • The best price of Kellogg on Advertising and Media by CAIRO BOOKS in Egypt is 216 EGP
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  • Similar products to Kellogg on Advertising and Media are sold at Alef Bookstores, Jumia with prices starting at 100 EGP
  • The first appearance of this product was on Aug 20, 2014
  • Amongst similar products of Kellogg on Advertising and Media the cheapest price is 100 EGP from Alef Bookstores

CAIRO BOOKS's Description

In Kellogg on Advertising and Media , members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

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