CAIRO BOOKS's Description
“Possessing a rare skill set amongst professional investors and authors, Dr.
Appel has successfully managed to provide readers with the perfect mix of
up-to-date details on the various types and asset classes of ETFs, crucial,
tried, and true concepts of risk management, and just the right mix of backing
historical data to pull it all together–all in a “user-friendly” package. Upon
conclusion of this book, readers will have experienced a paradigm shift in the
thought process of their own current investment strategies. Taking it to the
next level and actually implementing the concepts will automatically cause
readers to experience a higher level of profitability and consistency; one they
might never have thought possible from the utilization of concepts in just one
small book.” —Deron Wagner, Founder and Portfolio Manager, MorpheusTrading.com,
author, Trading ETFs: Gaining An Edge With Technical Analysis “Today,
exchange-traded funds are the most innovative and rapidly growing investment
vehicles. Marvin Appel’s new book provides, in a highly readable framework, a
wealth of information on what they are and–more importantly–how private and
professional investors can use them to build wealth through a simple and
easy-to-implement investment program” —C. Michael Carty, Principal and Chief
Investment Officer, New Millennium Advisors, LLC “In the ever-expanding
complex world of ETFs, Marvin Appel has cut through all the fluff and created a
one-stop guide to not only using them, but using them profitably. The sections
on diversification and the use of relative strength in comparing asset classes
are invaluable. Individual investors and financial advisors alike will get a
significant return on investment by spending time with this book” –Bob
Kargenian, CMT, President/Principal, TABR Capital Management, LLC ETFs offer
exceptionally low expenses, outstanding performance, and unparalleled
transparency. With more than 200 new ETFs added in just the last year, for
typical investors, the choices are simply overwhelming. In this fully updated
guidebook, renowned ETF expert Dr. Marvin Appel cuts through the ETF marketing
hype, offering a start-to-finish plan for choosing the right ETFs–today, and
for years to come. Appel reveals what ETFs can and can’t do, explains why
they’re not all equally attractive, and shows exactly how to use them to beat
the market. Drawing on objective data and proven, backtested strategies, Appel
shows how to quickly move into the right ETFs at the right time, consistently
staying on the winning side of major market trends. Appel starts by
explaining how ETFs work, then illuminates every facet of ETF investing:
quantifying risk and reward; increasing investment income; deciding when to
move into cash; and much more. This book includes new chapters on commodity
ETFs, using ETFs for investment income and all new coverage of emerging market
ETFs. Appel also provides a clear assessment of tax-oriented ETF investing.
From start to finish, this book candidly assesses risks, costs, and
rewards–helping you become an informed ETF consumer, and an exceptionally
effective ETF investor. Discover what today’s newest ETFs can do for you
Get the real deal on commodity ETFs, emerging market ETFs, and more Use ETFs
to invest like the big players
Drive down costs, and fully leverage diversification, Wall Street’s only
“free lunch” Learn what your investment advisors still won’t tell you
The objective truth about today’s ETF’s: changing costs, risks, and
opportunities Build and maintain your “one-decision” portfolio–the easy way!
Profitable investing has never been this simple Derive even greater profits
with proven “active” strategies
Simple allocation strategies you can implement in just minutes