Introduction to Mass Communication: Media Literacy and Culture

273.60 EGP
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This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and refle... more on CAIRO BOOKS

Buy it from CAIRO BOOKS

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and refle... more on CAIRO BOOKS

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  • The first appearance of this product was on Aug 19, 2014
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This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.

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