Introducing Intercultural Communication: Global Cultures and Contexts

242 EGP

This multinational team of authors has put together an introduction to communicating across cultures that draws on examples and case studies from across the world, using no single culture as its frame of reference. Structured around the links between theory and practice and between the global and the local, the ... more on CAIRO BOOKS

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  • The first appearance of this product was on Aug 19, 2014
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This multinational team of authors has put together an introduction to communicating across cultures that draws on examples and case studies from across the world, using no single culture as its frame of reference. Structured around the links between theory and practice and between the global and the local, the discussion covers the key theories and their practical applications, as well as new topics often neglected in textbooks, such as international conflict, social networking, migrancy, and the effect that technology and mass media play in the globalization of communication. This book will not merely get students through their intercultural communication course, but help teach them to become a more critical consumer of information and understand the influence of their own culture on how they view themselves and others.

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