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CAIRO BOOKS's Description
The fifth edition of this best selling text, International Marketing Strategy,
has been revised and updated and, as ever, offers a perceptive, practical and
up-to-date look into the ever-changing world of international marketing. All
the cases and illustrations have been revised and there is much new material on
emerging markets, in particular China, India and Eastern Europe. International
Marketing Strategy is arranged into 3 clear parts analysis, strategy
development and implementation. This tried and tested structure emphasises the
importance of developing the skills, aptitude and awareness needed to make a
manager successful in a global and diverse market place.