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International Marketing Strategy: Analysis, Development and Implementation

International Marketing Strategy: Analysis, Development and Implementation

Last update 10 months ago

576 EGP

LiveOut of stock
Last update 10 months ago

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into...

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The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into...

International Marketing Strategy: Analysis, Development and Implementation Details

  • The best price of International Marketing Strategy: Analysis, Development and Implementation by CAIRO BOOKS in Egypt is 576 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • The first appearance of this product was on Aug 30, 2014

CAIRO BOOKS's Description

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

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