International Marketing Strategy: Analysis, Development and Implementation

576 EGP
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The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into... more on CAIRO BOOKS

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International Marketing Strategy: Analysis, Development and Implementation Details

  • The best price of International Marketing Strategy: Analysis, Development and Implementation by CAIRO BOOKS in Egypt is 576 EGP
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  • The first appearance of this product was on Aug 30, 2014
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CAIRO BOOKS's Description

The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.

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