CAIRO BOOKS's Description
If you're like most business leaders, innovation now tops your corporate
agenda. But despite all the talk and excitement about the importance of
innovation, managers have so far found scant help for innovating in a
systematic way that fuels consistent growth and sustained success.
In Innovation to the Core, Strategos CEO Peter Skarzynski and business
strategist Rowan Gibson change all that. They share the accumulated wisdom from
Strategos--the consulting firm Skarzynski co-founded with Gary Hamel that helps
clients instill innovation into their very core. Drawing on a wealth of stories
and examples, the book shows how companies of every stripe have overcome the
barriers to successful, profitable innovation. You'll find parts devoted to
crucial topics--such as how to organize the discovery process, generate
strategic insights, enlarge your innovation pipeline, and maximize your return
on innovation. Frequent hands-on tools--frameworks, checklists, probing
questions--help you put the book's ideas into action.
Crafted in close coordination with Gary Hamel--the man who Fortune magazine
has called "the world's leading expert on business strategy"--Innovation to the
Core is the definitive fieldbook for making innovation a core competence in
Click here to watch a trailer for Innovation to the Core:
"At last, a book that tells us what innovation really is and how we can embed
it into the DNA of our companies. A splendid guidebook with terrific examples."
-John Naisbitt, author, Megatrends and Mindset!
"Until now, innovation has been a religion without a bible. Innovation to the
Core aptly fills the void."
- Al Ries, coauthor, The Origin of Brands
"Innovation to the Core is what so many books about innovation have failed to
be--a prescriptive 'how-to' that enables managers and executives to really
understand what it takes to make innovation a core competency of their
companies. The detailed examples ensure that readers relate the theory to the
-Kelly Duffin-Maxwell, Senior Vice President, Breakthrough Innovation, Kraft