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CAIRO BOOKS's Description
The ability of the media to affect outcomes in economic and political markets
has been well documented. News reporting and advertising influence consumer
behavior in goods and services markets by revealing (or selectively revealing)
information about a product, acting as agenda setters to influence consumer
demand, or enhancing competition in markets by alerting consumers to
substitutes. In political markets, they can affect behavior by informing voters
about a politician's views or actions, enlightening citizens to outcomes of
public policy, or taking a stance on political, social, or economic issues. For
businesses, households, and most others, the media is the main source of
information on public policy choices and current social and economic
conditions. As a result, what news the media chooses to gather, analyze, and
disseminate and the slant they choose to put on what they report is of
consequence. Information and Public Choice addresses the factors that affect
the content and reach of news coverage as well as its impact on public policy.
The book addresses both market constraints that affect media particularly news
content and the impact that news reporting has on economic and political
choices. The authors examine a range of issues including bias or slant in media
reporting, the impact of market and nonmarket factors on news reporting, and
the role of government regulation of the media sector in developing countries.
The studies in this volume provide new evidence and a good summary of previous
research on the power of the media. An invaluable guide for those concerned
about the impact of media on economic and political outcomes, Information and
Public Choice draws attention to an under-researched yet important area of