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CAIRO BOOKS's Description
At a time when it's harder than ever to get and keep people's attention, we
could all use some help. Enter Sonya Hamlin, author of the now classic How to
Talk So People Listen (1988), and one of the country's leading communication
experts. In this revised and updated edition, Sonya Hamlin, arguably America's
leading communication expert, shows us how to successfully capture people's
attention so that they listen, understand, and are persuaded by your message ––
especially in the plugged–in, fast–paced, visually–driven atmosphere that is
Whether making a presentation to a large audience or dealing one–on–one with
a client or colleague, or communicating by E–mail, Hamlin teaches us that one
of the keys to making people listen is to think about and respond to what
motivates them – namely, self–interest. She then provides tools to assess
others' self–interest and use it to get them to listen to your message. Hamlin
also explains how to capitalize on the latest visual aids we have at our
disposal today. We learn to determine what information needs or lends itself to
visual presentation, and how to make visuals active, so that they serve as an
extension of the speaker. In HOW TO TALK SO PEOPLE LISTEN, you'll also find
practical information on how to understand your audience, how to encourage your
listeners to trust you, and how to be yourself when you're on the podium.