CAIRO BOOKS's Description
If you're thinking of opening a restaurant, you have a lot on your plate!
Dig into this comprehensive guide from successful restaurateur and author
Christopher Egerton-Thomas, who dishes out good advice on everything from
coming up with a winning concept, choosing a location, and equipping a kitchen
to designing the menu, decorating the dining room, and managing a staff.
Whether you want to open an upscale restaurant or a diner, a bistro or a burger
joint, specialize in ethnic cuisine or go with an established franchise, How to
Open and Run a Successful Restaurant, Third Edition gives you the essential
information to do it right.
The Third Edition of the celebrated soup-to-nuts classic is updated for
today's competitive marketplace and features an expanded examination of the
franchise system, in-depth discussions on customer relations, and a wealth of
information on staff training-one of the most important ingredients for
success. It covers: Guidance on financing, taxes, insurance, health and safety,
legal issues, and more Marketing research, including evaluating local
competition to refine your concept Evaluating franchise opportunities-the pros
and cons of going with an established concept Effective staff training-both
initial and ongoing The "feel-good factor"-that intangible quality that keeps
customers coming back for more All this proven, practical guidance is served up
in Christopher Egerton-Thomas's flavorful style and seasoned generously with
real-life anecdotes and restaurant lore from around the world that are
instructive and entertaining. This is a must-read for those considering the
restaurant business and a ready reference for restaurateurs who want to improve