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CAIRO BOOKS's Description
Graphic designers constantly complain that there is no career manual to guide
them through the profession. Design consultant and writer Adrian Shaughnessy
draws on a wealth of experience to provide just such a handbook. Aimed at the
independent-minded, it addresses the concerns of young designers who want to
earn a living by doing expressive and meaningful work and avoid becoming a
hired drone working on soulless projects. It offers straight-talking advice on
how to establish your design career and suggestions - that you won't have been
taught at college - for running a successful business. This revised, extended
edition includes all-new chapters covering professional skills, the creative
process, and global trends, including green issues, ethics and the rise of
digital culture. The book contains all-new imagery, and the previous interviews
have been replaced with new ones, each focusing on a specific issue of
importance to graphic designers.