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CAIRO BOOKS's Description
The most famous skateboarder ever shares the business secrets to his success!
He's the man who put skateboarding on the map. He's the first to land a 900
(two and a half full rotations). He's also among the richest pitchmen in any
sport. And, in a sport that's especially youth-oriented, Tony Hawk, a
40-something father of four, still connects with his audience by staying true
to who he is.
Moving easily between the ramp and the boardroom, Tony currently runs one of
the most acclaimed action sports companies, a clothing line, and video game
series bearing his name that has sold over $1 billion worldwide, making it the
biggest selling action sports game franchise in game history. He has secured
endorsement deals with major brands such as McDonalds, Intel, T-Mobile and
Kohl's; started the Boom Boom HuckJam action sports tour; and achieved
worldwide acclaim from the ESPN X Games.
Filled with Tony's typical modesty and humor, How Did I Get Here? tells the
amazing story behind Tony Hawk's unprecedented success from skateboarder to
CEO, and the secrets behind his lasting appeal. You'll find out how
authenticity has served him well in all his achievements. You'll also
understand how his story has shaped many of his fundamental values, including
his huge desire to win and his strong sense of realism.
Get the inside story of Tony Hawk beyond the skateboard as he answers the
question: How Did I Get Here?
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