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CAIRO BOOKS's Description
Completely revised and updated to include more information on Internet
marketing, tourism marketing, marketing technology, and international business,
Hospitality Marketing Management, Fifth Edition is a comprehensive, core
marketing text. This popular textbook explores marketing and themes unique to
hospitality and tourism, with a focus on the practical applications of
marketing rather than marketing theory. It provides readers with the tools they
need to successfully execute marketing campaigns for a hospitality business, no
matter what their specialty.