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CAIRO BOOKS's Description
Today, interpreting data is a critical decision-making factor for businesses
and organizations. If your job requires you to manage and analyze all kinds of
data, turn to Head First Data Analysis , where you'll quickly learn how to
collect and organize data, sort the distractions from the truth, find
meaningful patterns, draw conclusions, predict the future, and present your
findings to others.
Whether you're a product developer researching the market viability of a new
product or service, a marketing manager gauging or predicting the effectiveness
of a campaign, a salesperson who needs data to support product presentations,
or a lone entrepreneur responsible for all of these data-intensive functions
and more, the unique approach in Head First Data Analysis is by far the most
efficient way to learn what you need to know to convert raw data into a vital
You'll learn how to:
Determine which data sources to use for collecting information Assess data
quality and distinguish signal from noise Build basic data models to illuminate
patterns, and assimilate new information into the models Cope with ambiguous
information Design experiments to test hypotheses and draw conclusions Use
segmentation to organize your data within discrete market groups Visualize data
distributions to reveal new relationships and persuade others Predict the
future with sampling and probability models Clean your data to make it useful
Communicate the results of your analysis to your audience
Using the latest research in cognitive science and learning theory to craft a
multi-sensory learning experience, Head First Data Analysis uses a visually
rich format designed for the way your brain works, not a text-heavy approach
that puts you to sleep.