Global Marketing: Foreign Entry, Local Marketing and Global Management

288 EGP
LiveOut of stock

Johansson's "Global Marketing, 5/e" utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global M... more on CAIRO BOOKS

Buy it from CAIRO BOOKS

Product Details

  • The best price of Global Marketing: Foreign Entry, Local Marketing and Global Management by CAIRO BOOKS in Egypt is 288 EGP
  • Available payment methods are
    Cash on Delivery
  • Delivery fees are 10 EGP, with delivery expected within 5-8 day(s)
  • Similar products to Global Marketing: Foreign Entry, Local Marketing and Global Management are sold at Jumia, CAIRO BOOKS with prices starting at 246 EGP
  • The first appearance of this product was on Aug 20, 2014
  • Amongst similar products of Global Marketing: Foreign Entry, Local Marketing and Global Management the cheapest price is 246 EGP from Jumia

CAIRO BOOKS's Description

Johansson's "Global Marketing, 5/e" utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry, in global management, and to a large extent even as a local marketer in a foreign country, the global marketer needs skills that the home makes experience - or the standard marketing text - have rarely taught. The recognition of the three roles helps dispel the notion that there is no such thing as international global marketing, only marketing. Much of the excellent research and tried-and-true teaching material that global marketers in business and academe have contributed over the years is reflected in the chapters and in several cases that can be found at the end of each major section. The authors have focused on material that is timely and up-to-date, and relevant to the global context.

Reviews of Global Marketing: Foreign Entry, Local Marketing and Global Management

  • No reviews exist yet for this product.

Similar Products

ProductStorePricePayment methodsDelivery timeFees

Store: Jumia

Price: 246 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it

Store: CAIRO BOOKS

Price: 311 EGPPayment methods:
Cash on Delivery
Delivery time: 5-8 day(s) Fees : 10 EGP Buy it

Store: Jumia

Price: 336 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it

Store: CAIRO BOOKS

Price: 355.20 EGPPayment methods:
Cash on Delivery
Delivery time: 5-8 day(s) Fees : 10 EGP Buy it

Store: CAIRO BOOKS

Price: 396 EGPPayment methods:
Cash on Delivery
Delivery time: 5-8 day(s) Fees : 10 EGP Buy it

Store: CAIRO BOOKS

Price: 540 EGPPayment methods:
Cash on Delivery
Delivery time: 5-8 day(s) Fees : 10 EGP Buy it

Store: CAIRO BOOKS

Price: 576 EGPPayment methods:
Cash on Delivery
Delivery time: 5-8 day(s) Fees : 10 EGP Buy it

Store: Jumia

Price: 1,065 EGPPayment methods:
Cash on DeliveryCredit CardE-Payment
Delivery time: 2-5 day(s) Fees : 15 EGP Buy it