CAIRO BOOKS's Description
Harness the power of games to create extraordinary customer engagement with
Game-Based Marketing .
Gamification is revolutionizing the web and mobile apps.
Innovative startups like Foursquare and Swoopo, growth companies like Gilt and
Groupon and established brands like United Airlines and Nike all agree: the
most powerful way to create and engage a vibrant community is with game
mechanics. By leveraging points, levels, badges, challenges, rewards and
leaderboards – these innovators are dramatically lowering their customer
acquisition costs, increasing engagement and building sustainable, viral
Game-Based Marketing unlocks the design secrets of mega-successful games like
Zynga’s Farmville, World of Warcraft, Bejeweled and Project Runway to give you
the power to create winning game-like experiences on your site/apps. Avoid
obvious pitfalls and learn from the masters with key insights, such as: Why
good leaderboards shouldn’t feature the Top 10 players. Most games are played
as an excuse to socialize, not to achieve. Status is worth 10x more than cash
to most consumers. Badges are not enough: but they are important. You don’t
need to offer real-world prizing to run a blockbuster sweepstakes.
And learn even more: How to architect a point system that works Designing the
funware loop: the basics of points, badges, levels, leaderboards and challenges
Maximizing the value and impact of badges Future-proofing your design
Challenging users without distraction
Based on the groundbreaking work of game expert and successful entrepreneur
Gabe Zichermann, Game-Based Marketing brings together the game mechanics
expertise of a decade’s worth of research. Driven equally by big companies,
startups, 40-year-old men and tween girls, the world is becoming increasingly
Are you ready to play?