Focus: The Future of Your Company Depends on It

118.50 EGP
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What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business mana... more on CAIRO BOOKS

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  • The best price of Focus: The Future of Your Company Depends on It by CAIRO BOOKS in Egypt is 118.50 EGP
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  • The first appearance of this product was on Aug 19, 2014
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CAIRO BOOKS's Description

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

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