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CAIRO BOOKS's Description
What's the secret to a company's continued growth and prosperity?
Internationally known marketing expert Al Ries has the answer: focus. His
commonsense approach to business management is founded on the premise that
long-lasting success depends on focusing on core products and eschewing the
temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is
the companies that resist diversification, and focus instead on owning a
category in consumers' minds, that dominate their markets. He offers solid
guidance on how to get focused and how to stay focused, laying out a workable
blueprint for any company's evolution that will increase market share and
shareholder value while ensuring future success.