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CAIRO BOOKS's Description
Weygandt helps corporate managers see the relevance of accounting in their
everyday lives. Challenging accounting concepts are introduced with examples
that are familiar to them, which helps build motivation to learn the material.
Accounting issues are also placed within the context of marketing, management,
IT, and finance. The new Do It! feature reinforces the basics by providing
quick-hitting examples of brief exercises. The chapters also incorporate the
All About You (AAY) feature as well as the Accounting Across the Organization
(AAO) boxes that highlight the impact of accounting concepts. With these
features, corporate managers will learn the concepts and understand how to
effectively apply them.