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CAIRO BOOKS's Description
Exploring the Hospitality Industry offers broad coverage of the hospitality
industry all in an easy-to-read, conversational style that is less theoretical
and more industry relevant than other books. It focuses not just on restaurants
and hotels but on new growth areas such as event management, meeting planning,
cruising, theme parks, attractions and entertainment. Each chapter features
case studies, industry practitioners and corporate profiles that emphasize the
real-world issues that make up this field. Reader-friendly strategies make
material meaningful and involve readers as they explore the excitement and
trends in this ever-growing industry. Explores all areas of the hospitality
industry including unique chapters on club management, attractions, and
recreation and assemblies and event management. Emphasizes a real-world
connection using features such as: Introducing Industry Practitioners and
Corporate Profiles. The hospitality industry.