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CAIRO BOOKS's Description
Broad and inquisitive in its intellectual outlook, this provocative but
accessible textbook covers core themes and topics in the study of enterprise,
as well as looking at subjects that are often ignored, from criminal
entrepreneurs and the demise of Enron, to innovation and technology and ethnic
and indigenous entrepreneurship. Supported by lively case studies, real-life
examples, this interactive exploration moves beyond the narrow, prescriptive
focus on the ‘how’ employed by other textbooks, and places equal emphasis on
the ‘why’ – all the time considering the role of enterprise, entrepreneurship
and small business in the world we live in.