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CAIRO BOOKS's Description
An authoritative guide to boosting your nonprofit's bottom line through
effective telephone fundraising
Presenting a detailed structure for writing effective telephone call
"scripts", Effective Telephone Fundraising explains the necessary and effective
components of an effective call from beginning to end, and provides helpful
hints, detailed examples, phrases to employ, phraseology to avoid, and a "road
map/chart" for structuring effective call scripts. This how-to manual examines
in detail the various stages of an effective telephone call from identifying
the prospect and introducing yourself; getting through screens and talking to
the decision maker; developing rapport and a creating two-way conversation;
explaining the purpose of your call; making a proposal to the prospect;the
process of negotiation and effective closing strategies; results of the
negotiation;and ending the call. Examines in detail a systematic way of dealing
with objections Deflection/decision deferral strategies, along with
psychological motivators for giving over the telephone Reveals how to assess
the giving potential of prospects Includes sample scripts or call outlines
Effective lines that could immediately be incorporated into existing telephone
fundraising strategies to improve results
A complete, start-to-finish guide for successful telephone fundraising,
Effective Telephone Fundraising helps you structure effective call scripts for
your nonprofit's best advantage.