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CAIRO BOOKS's Description
An introduction to public relations, including all new media tools and how to
best use them PR is an important part of running any successful business, yet
many people are unaware of its potential and therefore unable to exploit it to
the full. This book covers all aspects of the field, including PR campaigns,
media liaisons, communicating with the audience, sponsorship, entertainment,
crisis management, and using PR professionals. Current trends and technologies
are also included to ensure that this book is current and relevant to all types
of business. Careers in PR and media relations are covered in detail.