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CAIRO BOOKS's Description
"Economics" is the UK and European adaptation of Greg Mankiw's classic
textbook, expertly adapted by Mark Taylor so as to be even more relevant to a
UK and European audience. A major strength of the original - that the authors
present economics from the viewpoint of a reader completely new to the subject
- has been maintained. Research shows that the book appeals particularly well
to the more applied, business-oriented courses. The conversational yet precise
writing style is superb for presenting the politics and science of economic
theories to tomorrow's decision-makers. The book stands out amongst all other
principles texts by encouraging students to apply an economic way of thinking
in their daily lives. "Economics" is written to provide students with a robust
conceptual understanding of the subject using contemporary approaches to theory
where possible. It follows the structure of the original book while reflecting
European economic structures and institutions and adapting the language and
cultural references for a European readership. In the first Part, the opening
chapter sets out ten important principles, which are revisited throughout the
text. The second chapter is an introduction to thinking like an economist and
the third introduces interdependence and gains from trade. The following Parts
cover microeconomics (19 chapters) and macroeconomics (15 chapters), with the
latter Part preserving Mankiw's trademark long run-short run approach.
"Economics" uses the euro as the basic currency referred to throughout the
book. Case studies, examples, In The News and For Your Information features
largely refer to the European and UK economies. Major changes in content are
evident in Chapter 12 on the taxation system, Chapter 29 on the monetary and
financial system and in a new Chapter on common currency areas and European
Monetary Union (Chapter 36).