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CAIRO BOOKS's Description
More than 4,000 marketing-related terms and definitions cover a wide array of
topics. Among them are print production, radio, TV, and outdoor advertising,
internet marketing, direct marketing, market research and testing, pricing,
marketing legislation, and much more. Here's a fact-filled reference guide for
small business owners, internet marketers, advertising artists and copywriters,
media analysts, business students, sales and marketing managers, and others
seeking to understand marketing concepts and applications.