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CAIRO BOOKS's Description
In Development Communication, top media scholars explore the details of
communication in areas where modernization has failed to deliver change. Offers
a complete introduction to the history of development communication - the
process of systematically intervening with either media or education in order
to promote positive social change Discusses the?major approaches and theories
in development communication, including educational issues of training,
literacy, schooling, and use of media from print and radio to video and the
internet Explores the role of NGOs, the CNN Effect, and the power of
grass-roots movements and 'bottom-up' approaches that challenge the status quo
in global media