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CAIRO BOOKS's Description
Japan's expertise in technology, design and engineering is responsible for
some of the most advanced and desirable consumer products. Names such as Sony,
Sharp, Honda, Yamaha and Canon have acquired legendary status in our
contemporary culture. This volume examines and celebrates the manufactured
precision and technical virtuosity of mass-produced Japanese products that we
use and see in everyday life but whose complexity of invention we may only
partly understand and appreciate. After briefly outlining the story of how
Japan came to dominate the world of high-quality mass-manufacturing, the book
shows how Japanese manufacturers constantly strive to invent new forms and to
perfect existing technologies. Andrew Davey also identifies the qualities found
in traditional Japanese aesthetics - minimalism, elegance, simplicity,
symmetry, workmanship and clearly expressed function - and demonstrates how
these values inform the modern products.