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CAIRO BOOKS's Description
If you want to understand and get true value from your online content you need
to understand how it is used by your customers. If you work with web analytics
and online search optimization, this book will provide you with the tools and
insight you need to do just that.
Even more, it will give you an actionable plan to transform the culture of
your organization into one that uses web analytics on a daily basis, focusing
on real changes you can make to your department and processes to transform the
way your business works.
With examples from dozens of companies ranging from small businesses, to
consumer sites like Amazon, to some of the largest companies in the world
including Tesco and Google, Cult of Analytics demonstrates just how to apply
web analytics to your business.
* Unique: demand from marketers for a guide to building web analytics into
business * Real-world examples show what does and doesn't work online to meet
online business objectives * Covers both the technicalities of web analytics
and the strategy behind using them in one handy guide to give marketers the