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CAIRO BOOKS's Description
Want to reach out to multicultural customers? Cross-Cultural Selling For
Dummies is packed with everything you need to know to tap into multicultural
markets, from establishing solid relationships to adapting your advertising to
meeting the needs of your new clientele. You’ll acquire key cross-cultural
skills and build a coordinated effort that engages all aspects of your business.
This practical, easy-to-understand guide shows you how to measure the
purchasing power of other cultures and change the way you market to them.
You’ll learn how to do multicultural research, develop a marketing campaign
with wide appeal, pick the right media, tune your materials to the market, and
establish a presence in the community. You’ll find tips on identifying
generational differences with in a culture, pronouncing names correctly, and
determining customer motivation. Discover how to: Reach out to multicultural
customers Develop strong relationships Adapt your sales presentations and
techniques Clear language barriers Boost your street cred Present appealing
financing options Create a foundation for long-term success Handle negotiations
with skilled hagglers Recognize and overcome objections Adopt techniques to
close the sale Create a strong referral base Avoid cultural conflicts Maintain
a diverse sales team
You can realize the incredible untapped potential of the multicultural market
to send your sales soaring and your profits off the charts. Cross-Cultural
Selling For Dummies shows you how!